MaxAI brings intelligence, automation and governance together so that your team can move faster and drive better outcomes.
Use Agentic AI to turn campaign ideas, briefs and journeys into structured work your team can review and launch.
Use customer context and predictive intelligence to improve audience, offer, channel and timing decisions.
Reuse proven campaigns, trusted models and institutional knowledge instead of starting from scratch.
Keep AI-assisted work governed with policies, approvals, audit trails and deployment choice.
MaxAI brings intelligence, automation and governance together so that your team can move faster and drive better outcomes.
Launch Campaigns Faster
Use Agentic AI to turn campaign ideas, briefs and journeys into structured work your team can review and launch.
Hyper-Personalize Every Interaction
Use customer context and predictive intelligence to improve audience, offer, channel, and timing decisions.
Build From What Already Works
Reuse proven campaigns, trusted models and institutional knowledge instead of starting from scratch.
Stay in Control
Keep AI-assisted work governed with policies, approvals, audit trails and deployment choice.
MaxAI gives you nine production-ready agents for core marketing work. On top of that, you can add your own agents, use your own models, and govern everything using MaxAI.
Turns goals and briefs into structured campaign flows your team can refine and launch.
Campaign automationHelps create connected journeys across channels, moments and customer behavior.
Journey orchestrationGenerates on-brand content for faster testing and personalization.
Email and cross-channel messagingFinds high-value audiences using behavior, propensity and customer context.
Campaign automationRecommends offers based on customer intent, eligibility, business objectives and campaign context.
Campaign automationScores and improves email options to lift engagement.
Email and cross-channel messagingBalances reach, frequency, eligibility, budgets and business rules across campaigns.
Turns performance data into recommended next actions.
Keeps AI actions governed, reviewable and audit-ready
Extend MaxAI capabilities with custom agents built for your team’s workflow, use cases and business rules.
Bring in models your data science teams have built and refined or use MaxAI Workbench to create new predictive models.
MaxAI turns everyday marketing inputs into coordinated, reviewable work. It understands the context, brings the right agents and models together, and keeps every action traceable.
Begin with a brief, goal, file, segment, journey or question.
It interprets the task and identifies what needs to be built, improved or optimized.
The right agents and models work together across campaigns, journeys, audiences, offers, content, insights and governance.
Your team edits, compares, approves or rejects every recommendation before activation.
Decisions stay traceable, reviewable and audit-ready.
MaxAI works within your deployment model, policies, approval process and data boundaries, so teams can move faster without cl risk for legal, compliance, or IT.
Deploy MaxAI on-premises, in private cloud, hybrid or SaaS environments. Use HCL-supported models, connect preferred LLMs, or bring your own models into the same governed framework.
MaxAI can help assemble campaigns, journeys, audiences, offers and recommendations, but every suggestion stays reviewable and editable. Your team approves what goes live.
Consent, PII, eligibility, suppression, frequency, brand and approval rules can be enforced across agent-driven work. Every decision stays logged for review and audit.
MaxAI works with HCL Unica+ Optimize to balance offers, channels, budgets, eligibility, contact policies and compliance rules, so teams can improve performance without over-contacting customers or creating governance risk.
