Wholesale and retail often operate in silos.
You sell through distributors, dealers or retail partners, but once products move downstream, visibility fades. Customer experiences become inconsistent, data is fragmented, and opportunities to influence the buying journey are lost.
HCL Commerce+ is the B2B2C commerce platform that bridges wholesale and retail channels, connecting
partner operations
with end-customer experiences in a single, unified system.
Instead of managing disconnected layers, you gain shared
visibility, consistent execution, and
coordinated growth across
your entire ecosystem.
Sell through partners without losing sight of your customer.
B2B2C commerce requires balance. Partners need flexibility to operate, while your business needs consistency and control.
HCL Commerce+ enables you to support diverse partner models while maintaining centralized governance over product data, pricing strategies and brand experience.
Operate as a connected network where every channel aligns with the same strategy, instead of competing systems working in isolation.
Customers expect consistency, regardless of where they buy.
HCL Commerce+ ensures unified journeys across partner storefronts, direct channels and native & syndicated marketplaces. Product information, availability, pricing logic and brand experience remain aligned across every touchpoint.
From partner transactions to end-customer engagement, every interaction reflects your brand.
HCL Commerce+ provides the capabilities needed to manage both partner relationships and customer experiences at scale.
Equip distributors, dealers and retailers with the tools, catalogs, and insights they need to sell effectively.
Maintain a single, consistent source of truth for product information across all partners and channels.
Support differentiated pricing, discounts and promotions across partners, regions, and customer segments.
Coordinate orders across partners, warehouses and fulfillment networks with full visibility.
Ensure customers receive consistent, high-quality experiences across all partner and direct channels.
Bring together data from across your ecosystem to improve decisions and performance.
Grow your multi-channel commerce platform by adding new partners, routes to market and capabilities without disrupting your foundation.
Support partner-specific experiences while maintaining centralized business logic, governance and brand consistency.
Operate with the performance, scalability and security required to support global partner ecosystems and customer demand.
Understand how your business performs across wholesale partners, retail channels and customer segments from a single view.
Use AI ecommerce personalization and predictive insights to improve both partner effectiveness and customer engagement.
Coordinate supply and demand across your network with real-time visibility and forecasting.
Deliver consistent campaigns across direct and partner channels while allowing for localized execution.
Enable partners with the right tools while maintaining alignment with your strategy.
Deliver unified journeys across wholesale and retail touchpoints.
Gain visibility and make better decisions across your entire ecosystem.
Expand into new markets, partners, and business models with confidence.
What is B2B2C commerce?
What is a B2B2C commerce platform?
How is B2B2C commerce different from B2B and B2C?
What is the difference between B2B2C and D2C commerce?
How does HCL Commerce+ bridge wholesale and retail channels?
Can HCL Commerce+ maintain consistent experiences across partners?
How does HCL Commerce+ support partner-driven commerce?
Is HCL Commerce+ scalable for global partner ecosystems?
Speak with our experts to see how HCL Commerce+ supports B2B2C growth.
