What is commerce for manufacturing?
Commerce for Manufacturing refers to purpose-built digital platforms that empower manufacturers, OEMs, and dealers to manage the sale of industrial equipment, spare parts, and services—online, at scale, and across borders. While basic e-commerce focuses on simple transactions, HCL Aftermarket Cloud elevates Commerce for Manufacturing by seamlessly integrating interactive digital catalogs, real-time inventory, personalized pricing, and support for highly configured products—all within a unified B2B and B2C commerce engine. Our platform is engineered for multi-brand, multi-currency, and multi-language environments, enabling manufacturers to serve global customers and partners with 24/7 online access—driving revenue growth, operational efficiency, and a best-in-class digital experience across every channel.
What should I look for in commerce for manufacturing software to ensure it's scalable for my business?
When evaluating commerce for manufacturing platform, scalability is key—look for solutions that handle large SKU counts, multiple brands, regions, and languages without performance lag. Modern digital catalogs should also allow easy integration with inventory, service, and pricing systems so you can support global growth and acquisitions with minimal downtime.
How HCL Aftermarket Cloud takes it further:
HCL Aftermarket Cloud’s commerce for manufacturing handles 100,000+ SKUs, supports multi-brand, multi-entity, multilingual, and multicurrency operations seamlessly. Whether you’re onboarding new brands or managing product revisions, the system is designed for rapid go-live and global scalability, offering a truly unified catalog experience for large manufacturers and equipment dealers.
How can a digital parts catalog improve my customer’s ability to find the right part?
A modern digital parts catalog should enable intuitive search (by model/SKU/serial), provide visual diagrams, and ensure customers or technicians can validate compatibility quickly—reducing order errors, returns, and delays.
How HCL Aftermarket Cloud takes it further:
HCL Aftermarket Cloud’s “parts by shop diagram” lets users visually explore assemblies, interact with hotspots, and access the correct documentation (manuals, diagrams, supersessions) in context. This means fewer misorders, a faster path from search to order, and a big boost in customer satisfaction and uptime.
What are the benefits of connecting a digital catalog to eCommerce for manufacturing?
When your digital parts catalog integrates with eCommerce, customers and dealers can not only identify the correct parts but also check real-time availability, pricing, and complete their purchase without leaving the portal—speeding up the entire order-to-cash process.
How HCL Aftermarket Cloud takes it further:
HCL Aftermarket Cloud’s commerce for manufacturing solution deeply embeds the digital catalog with robust pricing engines, campaign tools, channel-specific rates, and online ordering. Customers, dealers, and channel partners can move from parts lookup to checkout (and even configure complex kits or reman/second line parts) in a single workflow, boosting conversion and reducing friction.
How can a spare parts catalog help my field service technicians and support teams?
A robust spare parts catalog ensures technicians can access the latest service bulletins, wiring diagrams, and part revisions wherever they are—improving first-time fix rates and reducing unplanned downtime, even for complex or unfamiliar equipment.
How HCL Aftermarket Cloud takes it further:With our
aftermarket-led growth platform not only do techs get full access to the digital catalog on any device, but real-time service and warranty documentation, pre-populated parts lists from service calls, and mobile ticketing are all integrated. This streamlines the field service experience and ensures every repair is fast, accurate, and well-documented.
How do I keep my digital parts catalog accurate and up-to-date as new parts, supersessions, or campaigns launch?
Continuous updates are critical—your digital parts catalog should have tools for easy revisions, bulk uploads, deviation alerts, and integration with your PLM or ERP so that changes flow through instantly to customers.
How HCL Aftermarket Cloud takes it further:
HCL Aftermarket Cloud features a built-in ticketing and change request system, handles campaign and pricing updates via APIs, and tracks all parts changes with clear revision history. Dealers and customers always see the latest data, and channel campaigns or price structures are automatically reflected, keeping your market presence sharp and responsive.
