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HCLSoftware Named a Major Player in 2024–2025 IDC MarketScape for Worldwide B2C Customer Data Platforms

Download excerpt to learn why HCLSoftware was named as a Major Player in the B2C CDP space.

Customer Data Platform Market Trends

CDPs have evolved beyond their traditional roles of aggregating data, unifying profiles and creating customer segments.

Today, they are central to:

Driving real-time engagement across multiple channels
Ensuring consistent customer experiences across in-store, customer service, online and on social media
Orchestrating personalized and data-driven customer journeys
Providing data governance, privacy and transparency
Addressing business needs with a composable customer data platform
Improving data quality through API support and seamless integrations with existing tech
Demonstrating ROI from CDP investments

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Evaluation Criteria

Strategies Criteria Categories	Capabilities Criteria Categories
Portfolio Innovation Functionality or Offering Strategy Partnering Growth Delivery	Customer Service Delivery Functionality or Offering Customer Satisfaction Pricing Model or Structure of Product/Offering

Download this excerpt to learn more about HCLSoftware’s customer data platform, its capabilities and how it drives real-time, multi-channel engagement.

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