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Business & Industry Applications
- HCL Aftermarket Cloud Aftermarket-led growth platform
- HCL Automation Orchestration Streamline Business Processes
- HCL Commerce+ Enterprise e-commerce for B2C and B2B
- HCL CDP Flexible and customizable customer data platform
- HCL Discover+ Behavioral insights for customer journeys
- HCL Marketing Cloud Fueling Precision Marketing At Scale with AI
- HCL Unica Enterprise marketing automation platform
- HCL Commerce+
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Solutions
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Integrated Composable CommerceEnterprise-ready approach uniting modular components into a flexible, scalable commerce solution.
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Packaged Business CapabilitiesReady-to-use capabilities that can be deployed and scaled as part of your commerce solution
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Move to HCL Commerce+Upgrade to an AI-infused, enterprise-grade commerce solution built to handle scale, complexity and evolving business models.
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Complementary SolutionsRelated HCLSoftware products (like HCL Unica, HCL Discover and HCL Aftermarket Cloud) that extend and enhance your digital commerce strategy.
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- Stories
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Resources
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Commerce BlogCommerce expert insights and updates on trends, strategies and innovations shaping the future of digital selling.
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PartneringMeet our ecosystem of system integrators, technology providers and consulting partners supporting HCL Commerce+.
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The People Behind HCL Commerce+Meet our team of dedicated innovators and professionals who shape the future of digital commerce success.
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Events with HCL Commerce+Webinars, conferences and interactive sessions with industry experts and practitioners.
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HCL Commerce+ Help Pages
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HCL Commerce+ Support
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HCL Commerce+ YouTube
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HCL Marketplace & Sandbox
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HCL SoftwareU Education
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HCL Commerce+ Newsletter
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Attachments
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Features
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Page-Redirect
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v7 -
Video Gallery
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Commerce Partners Resources
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New Commerce Releases
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Winter Release
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CommerceConnect
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B2B
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B2C
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Marketplace
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Oracle Re-platforming
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Main Page
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Andrea Marinaccio
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Magnus Jahrl
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Andy Campbell
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John Beechen
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What’s new
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Releases
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Buyers Guide to Commerce
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Contact Us
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B2B Pricing
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Commerce Renewal
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Schedule Demo
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Google PR
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Sky High Campaign
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Summit 2020
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Fast Start
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B2B Future Shopper
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Holiday
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Future of Commerce
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IDC Research Report
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Quadrant Solutions Reports-B2B
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Quadrant Solutions Reports-B2C
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Newsletter Subsciption
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Paradigm Download
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Forrester Report
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Magic Quadrant
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Search Whitepaper
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Gartner Voice of the Customer
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IDC Spotlight Report
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Commerce Quick Answer Report
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Download 2022 Gartner Magic Quadrant
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2022 Digital Commerce 360 B2B Marketplaces
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Constellation Research ShortList report
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Perficient Report
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Marketplace Whitepaper
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Schedule a Consultation
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Incisiv Report
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Digital Commerce Quarterly Report B2B
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Digital Commerce 360 Report
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Buyers Guide Report
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Buyers Guide Demo Request
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Buyers Guide Contact Us
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Commerce Precision Marketing
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Everest Report 2023
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Quadrant Report 2023
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Paradigm B2B Combine Report 2023
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Gartner MQ 23
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D2C whitepaper 2023
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ShopTalk
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Commerce AI
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Commerce AI Demo
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Paradigm B2B Midmarket Report 2024
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Paradigm B2B Enterprise Report 2024
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Manufacturers In Commerce
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B2B Commerce Manufacturing Playbook
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B2B Buyers Guide
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Constellation Shortlist Management 2024
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Constellation Shortlist Report 2024
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B2B E Commerce Trends 2025
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Post Order Management Whitepaper
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Inventory Visibility Whitepaper
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Search Secrets Optimize Sales Whitepaper
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Quoting Strategy Playbook
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HCL Commerce+
Pricing & Promotion in
Ecommerce
Empower your business with flexible pricing and targeted promotions built directly into HCL Commerce+.
Drive Results with Real-Time Pricing and Promotion
Revenue starts with relevance. HCL Commerce+ shows you how to adapt your pricing and promotion strategies in real time based on customer behavior, market changes, and business goals. Whether you’re managing complex B2B contracts or launching flash sales, you’ll have the tools to move fast – without the risk of breaking things.
Protect Margins and Power Growth with Data-Driven Offers
Protect Margins and Power Growth with Data-Driven Offers
- Flexible pricing models: Set pricing by customer type, geography, purchase history, or contract terms.
- Targeted promotions: Deliver the right offer at the right time to the right segment.
- Real-time adjustments: React instantly to changes in inventory, demand, or competitor activity.
- Cross-channel consistency: Align pricing and promotions across digital and physical channels.
- Margin optimization: Fine-tune offers to stay competitive without hurting profitability.
Built-in Tools to Simplify and Scale Your Strategy
From custom pricing to advanced bundling logic, HCL Commerce+ includes everything you need to manage pricing and promotions – no patchwork solutions required.
Customer-specific pricing
Set custom rates by buyer, contract, role, or group.
Rule-based promotions
Launch campaigns based on real-time conditions—no manual work needed
Bundling and volume discounts
Encourage bigger orders with mix-and-match and quantity-based incentives.
Pricing APIs and integrations
Sync with ERP or pricing engines for live updates and validations.
Performance analytics
Track impact, test variations, and improve campaign ROI over time.
Ready to Make Every Offer Count?
Smarter pricing and promotions are competitive advantages. Let’s talk about how with HCL Commerce+ you’ll be able to personalize offers, respond faster, and improve margins at scale.