AI Advantage Sessions for Marketing Leaders
Join our experts and industry leaders for three insightful episodes, each offering actionable frameworks and examples to help you lead your team into the intelligence economy. Join our experts and industry leaders for three insightful episodes, each offering actionable frameworks and examples to help you lead your team into the intelligence economy.
Episode 1
Data Strategy for AI Success: A Pragmatic Path to Becoming AI-Ready
Unlock the true potential of AI in marketing by building a robust data foundation. In this session, Ryan Treichler and Sumitra Patil outline practical strategies for assessing your data infrastructure, sharing real-world insights on categorizing AI data needs, data quality, and governance that enable AI-driven personalization. Walk away with a roadmap for becoming AI-ready, no hype, just actionable steps.
Hosted by: HCLSoftware
Speakers: Ryan Treichler and Sumitra Patil
Date: January 20, 2026 | 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 2
Demystifying AI in Marketing: From Black Box to Everyday Impact
AI is transforming marketing, but for many, it still feels like a black box—full of potential but also risk. In this session, our AI team breaks down what it means to truly “demystify” predictive AI for marketers: from being transparent about the data and features that inform models, to empowering marketers to shape and test those models themselves, and ultimately using real-time insights to drive actionable results. Join us to see practical examples, discuss the trust gap, and understand why transparency is the foundation for the next leap—Agentic AI in marketing.
Hosted by: HCLSoftware
Speakers: Dennis Hemls, Paul Pisecco
Date: February 18, 2026 | 11 AM EST | 4 PM BST | 9:30 PM IST
Episode 3
Agentic AI in Marketing: Hype, Reality, and What Comes Next
With “Agentic AI” becoming a buzzword, what does it actually mean for marketers—and how close are we to seeing it in action? This session unpacks the true definition of Agentic AI, distinguishes it from predictive and analytic AI, and explores how marketing roles, segmentation and personalization will evolve as agentic capabilities become a reality. We'll use practical examples and a before/after view to help you envision your job in the agentic era.
Hosted by: HCLSoftware
Speakers: Tom Hannigan and Dennis Helms
Date: March 18, 2026 | 11 AM EST | 3 PM BST | 8:30 PM IST
Why Attend the AI Advantage Webinar Series
video 6:34
AI Marketing Automation Redefined | HCL Unica+
Why Attend the AI Advantage Webinar Series
Gain an edge in the intelligence economy. Discover practical steps to turn data and AI into context-rich, trusted customer experiences—beyond the limits of the old attention economy. Walk away with expert frameworks, real-world examples, and the confidence to lead your team into the next era of intelligent marketing.
Meet Our Speakers at the AI Advantage Webinar Series
Sumitra Patil
Sr. Product Manager, HCL Unica
Ryan Treichler
Direct of Product Management, HCL Unica
Thomas Hannigan Jr.
Global Lead, HCL Unica+ Technical Advisors
Dennis Helms
Sr. Technical Advisor AI, HCL Unica+
Paul Pisecco
Director of Data & Analytics